With the number of social media apps growing daily it’s becoming increasingly important for companies and NGOs to have lots of visual content for their audience. This is one of the reasons why an image library can be so valuable. It gives you a pool of assets which last a long time and can be used outside of social media.
We’ve worked with CCL before (see here), we love their mission and were excited about the idea of creating a library for them to utilize. It was a quick shoot with a short turnaround but that didn’t prevent us from making some high quality images.
This shoot took place in and around their offices in Addis Ababa, Ethiopia. We came away with some real world situations that exemplifies who CCL is and what they do.