NESPRESSO
Nestlé Nespresso S.A.
Nespresso launched a campaign celebrating their female agronomists in Ethiopia. These women train farmers to improve the quality of their coffee. Ayaana contributed portraits and documentary photos that show the women at work and in private to give a glimpse of their everyday lives.
Nespresso produced social media posts, in-store posters, and video content highlighting the difference that these women make to coffee quality and the community around them. We love campaigns that include the producers of local products, and we enjoyed photographing some of the many Ethiopians that work in coffee across the value chain.
This is one of three projects we have done for Nespresso in collaboration with their agency J. Walter Thompson.
